Miro unveils partner programme to drive innovation for clients

Miro has launched its Solutions Partner Program to connect customers with partners offering tailored advisory and implementation services aimed at facilitating organisational transformation and accelerating business outcomes.

The new program introduces a curated ecosystem of experts with sector and workflow knowledge. These partners are positioned to provide strategic advisory, hands-on implementation support, and custom development offerings to help organisations optimise how they work and enhance their use of Miro's platform.

Miro's initiative comes in response to a prevalent challenge among enterprises: while collaboration tools are widely adopted, many organisations are unable to fully harness their transformative potential. The program is structured to make it easier for customers to identify and access relevant expertise, enabling them to integrate collaborative innovation more deeply into their key business processes and take advantage of Miro's advanced tools and AI capabilities.

According to Mae Joyce Kettler, Global Head of Partnerships at Miro, "Organisations partnering with Miro's Solution Partners achieve faster, more tangible business transformations with clearer measurable ROI. Our Solution Partner Program connects customers with specialised expertise that unlocks Miro's full potential as an Innovation Workspace, delivering accelerated implementation timelines, seamless workflow integration, and breakthrough organisational outcomes. This strategic approach consistently transforms how teams collaborate and innovate, directly driving improved business performance and competitive advantage across the enterprise. Solution Partners act as a shortcut, helping customers get from idea to execution in an efficient and effective way."

The Solutions Partner Program is divided into three principal service areas. Strategic Advisory Services provide clients with support for digital, cloud, and AI transformations, while developing bespoke solutions tailored for industry-specific challenges. Implementation & Change Management focuses on hands-on deployment, structured change management, training, and workflow design to achieve faster results and business goal realisation. The third area, Custom Development & Integration, sees partners building and embedding applications and integrations that extend Miro's usability and enable seamless collaboration.

Customers utilising the new program are expected to benefit from accelerated innovation and reduced time to value by drawing on proven, tailored workflows. The program's design enables organisations to identify partners with particular expertise relevant to their industry, region, and specific transformation goals. Additionally, increased user adoption is anticipated through application of methodologies that have seen success in similar settings. The expansion of Miro's functions through bespoke applications and streamlined integration is aimed at supporting key business processes and promoting collaborative frameworks to deliver measurable productivity gains.

Norman Gennaro, Chief Revenue Officer at Miro, said, "This program represents a significant evolution in how we deliver value to our customers. By connecting our global community of 250,000+ organisations with specialised transformation experts, we're helping customers realise the full potential of Miro's Innovation Workspace as well as leverage the huge benefits that AI brings. Our partners don't just implement technology - they help fundamentally transform how teams collaborate, innovate, and drive outcomes that matter."

The Solution Partner Program provides a new Partner Directory, where customers can browse and connect with partners based on area of expertise, industry focus, and geographical location. Organisations interested in joining as partners are invited to submit their details for consideration via a dedicated interest form.